Sony Pal- A New Channel Aimed At Women
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It seems that the GEC spectrum in India is on an expansion spree. The magic of Zee’s channel
"With Sony, we are reaching out to men and women in SEC A, B and C segments in cities with a population of over 1 million (essentially the metros). SAB TV helps us reach people in non-metro markets. With
Singh has currently refused to divulge the investment made in the channel. Talking of the financial aspects, the channel is presently not having any advertisers or sponsors as of yet. An unofficial statement from MSM says that advertisers are positive regarding the channel but would like to wait till the channel gets some good viewership.
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Monday through Saturday, the channel will air fiction shows for three hours from 7:30 to 10:30 PM, while Sundays will have non-fiction content. Actor-producer Raveena Tandon will be seen hosting a talk show on Sundays, in which only women will participate.
The shows start today from 7:30 PM onwards. The channel would be available across all major multi-system operators and direct-to-home platforms right from the day of its launch.
Image courtesy: Official Facebook Page
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