Sony Pal- A New Channel Aimed At Women

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Sony Pal- A New Channel Aimed At Women
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It seems that the GEC spectrum in India is on an expansion spree. The magic of Zee’s channel Zindagi hasn’t even settled yet and we already have a new channel in the making. This time, Sony TV has come up with a new channel, and has named it as Pal, the Hindi word for a moment.

Multi Screen Media, the company that owns Sony entertainment television and all its sister channels, has made this channel as a tribute to women, and this is evident from the promos of all the shows and the channel itself.

"With Sony, we are reaching out to men and women in SEC A, B and C segments in cities with a population of over 1 million (essentially the metros). SAB TV helps us reach people in non-metro markets. With Sony Pal, we are targetting women aged between 15 and 34 years from the SEC B, C, D and even E segments. With these three channels, we have pretty much every audience covered by the network," says N P Singh, CEO of MSM India.

Singh has currently refused to divulge the investment made in the channel. Talking of the financial aspects, the channel is presently not having any advertisers or sponsors as of yet. An unofficial statement from MSM says that advertisers are positive regarding the channel but would like to wait till the channel gets some good viewership.

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Juhi Chawla, ex Miss India and a popular Bollywood actress, has been roped in as the face of this new channel. She would be seen making appearances in promotional activities and on the channel, and she might even host a show on the channel later.

Monday through Saturday, the channel will air fiction shows for three hours from 7:30 to 10:30 PM, while Sundays will have non-fiction content. Actor-producer Raveena Tandon will be seen hosting a talk show on Sundays, in which only women will participate.

The shows start today from 7:30 PM onwards. The channel would be available across all major multi-system operators and direct-to-home platforms right from the day of its launch.

Image courtesy: Official Facebook Page