Soon you can order a pizza by tweeting the pizza emoji at Domino's
KMazur / Getty
Frequent customers will barely have to type, all they'll need to do is tweet a pizza emoji at the brand and a hot, fresh pie will be on its way.
"It's the epitome of convenience," Patrick Doyle, CEO at Domino's, told USA Today. "We've got this down to a five-second exchange."
The company is rolling out the feature as part of an effort to capture a wider share of tech-savvy but time-short younger consumers. Already, 50% of the pizza retailer's orders take place digitally and the company released a stand alone app last year that offers voice ordering.
The tweet-for-pizza feature will make its debut later this month, according to the report.
"Domino's has become something closer to a tech company that sells pizza," Doyle says. "It has amassed a team of about 250 technology employees at its Ann Arbor, MI headquarters vs. about 50 tech employees just a decade ago."
The pizza company is not the first to experiment with Twitter as an ordering platform. Both Starbucks and the Miami Dolphins have tested similar promotions. Starbucks offered consumers the chance to "tweet to send a coffee to a friend" and the Miami Dolphins allowed fans to tweet for a beer to be delivered to their seat.
Dominos pizza emoji ordering system however, is not a test. The company plans to integrate it as a permanent ordering method and believes social media is the new frontier in pizza-tech. "This certainly will not be our last platform," says Doyle.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market