Starbucks is unveiling a new drink that cashes in on fall's hottest trend - and it could be bigger than the Pumpkin Spice Latte
Starbucks
On Thursday, Starbucks announced that it would debut the new Maple Pecan Latte on Friday to celebrate the first day of fall.
The beverage is "inspired by classic fall flavors," according to Starbucks, and it will feature notes of maple syrup, pecan, and brown sugar.
Maple has been on the rise this fall. Dunkin' Donuts launched Maple Pecan-flavored coffee in August. Overall, Technomic data indicates maple flavoring's presence is up roughly 85% in nonalcoholic beverages between the second quarter of 2016 and the second quarter of 2017, MarketWatch reported.
The beverage launch is being accompanied by the debut of Starbucks' new fall cups. While Starbucks' red winter cups have become an iconic - and at times controversial - sign of the holiday season, recently the coffee chain has attempted to provide seasonal cups for different parts of the calendar.
The fall cups look pretty similar to the chain's spring cups, but with warmer, more autumnal colors compared to the March cups' springy pastels.
The reaction to the spring cups was muted compared to the anticipation and occasional backlash to winter's red cups, though some felt the white circles looked a little bit too much like Twitter's default profile picture.
the new Starbucks cups look...familiar! pic.twitter.com/J0XUsrWrrS
- Charlie Warzel (@cwarzel) March 10, 2017
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- From terrace to table: 8 Edible plants you can grow in your home
- India fourth largest military spender globally in 2023: SIPRI report
- New study forecasts high chance of record-breaking heat and humidity in India in the coming months
- Gold plunges ₹1,450 to ₹72,200, silver prices dive by ₹2,300
- Strong domestic demand supporting India's growth: Morgan Stanley