Tech investors are betting big on alternate realities
The Pokémon Go phenomenon has given new momentum to the idea of augmented reality - that is, products that project computer-generated images (like animated cartoon characters) on top of real-world images. AR is the cousin of virtual reality, which completely immerses users in a computer-generated world. The most prominent example of VR is Facebook's Oculus Rift headset, which hit the market this spring.
Now, investors are jumping on the bandwagon. Global investment in VR and AR startups in the first quarter of 2016 topped $1 billion - that's more than they invested in all of 2015. Most of that investment - $794 million - went into a single company, Magic Leap, which is developing a secretive technology that will reportedly beam computer generated images directly into your eyeballs. But regardless, investors are betting big on alternate realities becoming a multibillion dollar market.
Statista
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Kia India looks to expand sales, service network to 700 touchpoints by year-end
- Shapoorji Pallonji’s Afcons Infra files DRHP for ₹7,000 crore IPO
- Water crisis affects businesses across Bengaluru; Is there room for cautious optimism?
- BenQ Zowie EC2-CW review – Premium wireless mouse for gamers
- Banks' GNPAs set to improve further to 2.1 pc by FY25: Care Ratings