HomeNotificationsNewslettersNextShare
Advertising

The 10 most-recognizable brand jingles - From the Intel chimes to 'I'm Lovin' it'

imlovinit

McDonald's

For some brands, an audio logo is just as important as a visual one.

Close your eyes, and you'll know it's an Intel ad from its famous chimes. "I'm Lovin' It" is synonymous with McDonald's. And we all know what the "Green Giant" sings.

But which brands have the best-performing sound marks?

Scroll down to find which brand jingles stand out from the rest amongst consumers in the US.

Methodology

Veritonic, a marketing analytics platform for commercial music, surveyed more than 2,600 panelists in October 2016 and asked them to listen to audio logos selected from Interbrand's Best Global Brands ranking, the Dow Jones Industrial Average, and the S&P.

Panelists were asked to record their emotions as the logos played and were asked about the feelings the audio evoked. They were then contacted 48 hours later to test recall of audio logos. Panelists' emotions and engagement were also tracked using Veritonic's patent-pending EchoTime technology.

Each brand's overall 1-100 score in the ranking combines unaided recall, plus emotion categories including: Excited, happy, approachable, authentic, confident, empowering, innovative, likable, reputable, simple, trustworthy, and unique.