The $20,000 gold Apple Watch Edition sold out in China in less than an hour
Apple
Today, Apple put the Apple Watch Sport, Apple Watch, and Edition up for pre-order in the US, UK, Australia, Canada, France, Germany, Hong Kong, Japan, and China. Customers can now try on and buy the watches, but the company says people won't get them until weeks later in the UK - elsewhere, it could be longer. Relatively few will actually walk out of shops wearing their new accessory.
Just hours into sales in China, there's zero chance of grabbing an Apple Watch Edition, the most exclusive version. Author Ben Thompson tweeted that he's checked every store there and at every one the device is listed as out of stock. The tweet was first spotted by Cult of Mac. Many people who lined up thousands to spend on the product, at least for now, will be bitterly disappointed.
Every Apple Watch Edition I've checked in the China Store is listing as out of stock. pic.twitter.com/3IlLzpVFFW
- Ben Thompson (@benthompson) April 10, 2015
As Cult of Mac points out, sales are expected to be big in the world's most populous country, which is known for its love of gadgetry and luxury items. But it appears, despite mixed reviews, that every country where the Apple Watch is available will be quick to snap the gadgets up. In the US, shipping times were pushed back from the original April 24 availability date to 4-6 weeks within the first 10 minutes.
Two reporters from Business Insider UK have appointments for Watch purchases this morning, so stay tuned on this page for updates.
- CEO says he tried to hire an AI researcher from Meta, and was told to 'come back to me when you have 10,000 H100 GPUs'
- We bought a house in Japan for $30,000. We'll have more land than we could afford in the US, and our kids will be more independent.
- Rumors Prince William is having an affair with Rose Hanbury are flooding social media again after Stephen Colbert waded into 'Katespiracy'
- Businesses should not be built on model, but out of passion: Peyush Bansal
- Delhi world's most polluted capital, Begusarai top polluted metro says IQAir
- COVID-19 vaccine can slash risk of post-infection heart failure by half, study finds
- Stock markets close higher in volatile trade ahead of key Fed policy meeting
- 10 Must do activities in Kodaikanal on your next trip