The 2016 festive sales- The winner so far

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The last weekend has been nothing short of a war for the online marketplaces in India.

ItneKumMein from ShopClues, the Great Indian Festival from Amazon, the Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal are in full swing. The sales that started on October 1 with Amazon are on throughout the week and gaining traction like never before.

Adding to the exclusive privileges and financial benefits being offered by portals like ShopClues, Flipkart, Amazon, and Snapdeal the online marketplaces have also backed the entire sale by offering additional discounts through a partnership with banks like ICICI Bank, Standard Chartered, American Express, HDFC etc.

Some e-tailers are even providing interest-free zero-cost EMIs, in select cities, across all categories.

So who’s winning in the numbers game? Well, there’s no clear winner yet, but each e-commerce player has made some commendable moves. Let’s find out.

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Sales are expected to hit $94.71 billion.

 Sales are expected to hit $94.71 billion.
An Assocham survey-cum-analysis has noted that products worth Rs 25,000 Crore will be sold this festive season. The major chunk will come from these cities where internet penetration has increased in the recent past.

Shopclues and Snapdeal win the small-towns.

Shopclues and Snapdeal win the small-towns.
Google Trends shows that under related query search for online shopping sale has increased by 250 % whereas the search for ShopClues Offer after the launch of its 'Lowest Price Online Challenge' has increased by 80%. Snapdeal stands at +300% in this region. Shopclues Clocked 100% growth from tier II & III cities which outpace metros in terms of visits & orders.

People flocked to sites, like never before.

People flocked to sites, like never before.
Biggest Day Sales for Amazon in Multiple Categories Across Consumer Electronics, Large Appliances, Fashion, Consumables. More than 11 Lakh buyers shopped at Snapdeal in first 16 hours of Unbox Diwali Sale.

The highest figures of sales yet.

The highest figures of sales yet.
Amazon sold More than 100k Units Sold in Less Than First 30 Minutes. ShopClues clocks five-fold increase in net business over the weekend. The sales volume for Snapdeal jumped 6X of average volumes by 4pm on Day 1.

Fashion remained a popular category.

Fashion remained a popular category.
Amazon Fashion reached new heights with the Great Indian Festival and has witnessed 6x growth compared to daily run rate.

The demand for electronics was shocking.

The demand for electronics was shocking.
Shopclues witnessed phenomenal increase in demand for LED TVs under INR 10,000, 4G smartphones below INR 5,000 and feature phones below INR 1,000.

Products were delivered as promised.

Products were delivered as promised.
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