The Los Angeles Lakers and Miami Heat have added advertising patches to their jerseys
Los Angeles Lakers
The Los Angeles Lakers and Miami Heat are the latest NBA teams to announce the addition of an ad patch to their jerseys for the upcoming season.
The Lakers have partnered with Wish, a San Francisco-based e-commerce company. According to Sports Business Daily, the deal is worth $12-14 million per year for the next three seasons. Japanese tech holding company Rakuten recently purchased ad space on the front of the Warriors' jerseys with a three-year, $60 million deal.
Miami Heat
With the addition of the Lakers and Heat, there are now 16 NBA teams with ad patches for the upcoming season.
You can see the other NBA teams with ad patches below.
Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.
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