The Thanksgiving retail 'arms race' is a waste of money
Over the last decade, a growing number of retailers have started kicking off their Black Friday sales on Thanksgiving Day.
But according to Moody's analyst Charles O'Shea, opening on Thanksgiving is a waste of money for most retailers.
"We doubt that the majority of specialty retailers benefit from involvement in this annual Thanksgiving opening arms race," O'Shea wrote in a research note published Thursday. "Toys 'R' US and Best Buy, which we consider specialty retailers, are likely the only ones that could make a case for being open before midnight on Thanksgiving Night, and even that might be a push."
That's because Black Friday doorbuster sales are typically "heavily skewed towards toys and consumer electronics," he wrote.
A decade ago, retailers started kicking off their Black Friday sales on midnight following Thanksgiving.
Over time, retailers like Walmart, Target, and Macy's began creeping earlier and earlier into Thanksgiving Day.
"Other retailers have felt the pressure and have played follow the leader," O'Shea wrote. "While some have benefitted, most have not."
Kena Betancur/Getty
Macy's said it was opening so early in response to "significant, ongoing customer interest in shopping on Thanksgiving."
Some companies - like OfficeDepot and hhgregg - are bucking the trend this year, however, and choosing to remain closed for the holiday.
Companies like Walmart, Sears, and Target haven't announced their holiday hours yet.
Instead of opening stores on Thanksgiving, retailers should invest more in Black Friday promotions online.
"We believe most retailers would be best served shifting dollars spent on Thanksgiving openings by pulling their web specials forward and picking off some additional sales earlier in the week, and offering heavier in-store promotions over the weekend," he wrote. "We have seen too many instances of apparel retailers having to promote heavily the week after Thanksgiving, which is an indication that sales were slow over the weekend."
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market