The ads on Facebook are about to take over your phone screen
Advertisement
Advertisement
Facebook is officially launching the fast-loading, immersive mobile ad experience called Canvas that it previewed last fall.With Canvas, advertisers can create multimedia ads that will will open up to a full-screen experience when Facebook users click on them. The company uses the same tech that it uses for its Instant Articles, meaning they load about 10 times faster than an advertiser's mobile site.
A brand representative from the fast-food restaurant Wendy's told press on Thursday that he was amazed at how much "fell in love with an ad unit." People viewed its Canvas ad tests - which showed the breakdown of a burger - for 65 seconds. He also said that ~3% of users clicked through to find a Wendy's location near them.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Here's how one of the ads looks:
Advertisement
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more