The best new item to hit fast-food menus in 2017 was one of Taco Bell's most bizarre - and wonderful - creations yet
Hollis Johnson
- Taco Bell's Naked Chicken Chalupa is the best new fast-food menu item of 2017.
- The bizarre-sounding dish beat our expectations, emerging as a delicious addition to the Taco Bell canon.
- The Naked Chicken Chalupa also created a huge opportunity for Taco Bell to move into fried chicken.
When Taco Bell announced it was testing a taco with a fried chicken shell, most people were baffled.
Hollis Johnson
Why, people asked, would the chain swap a tortilla for fried chicken? Should Taco Bell even be selling fried chicken? And, why on earth did people think it was healthy?
But, when we finally tried the chalupa after it emerged from a two-year testing phase, all our doubts melted away.
The Naked Chicken Chalupa - a fried-chicken shell wrapped around lettuce, tomatoes, and cheese - launched nationally in January.
It showcases surprisingly tasty and spicy chicken and classic Taco Bell fillings, balanced against the crux of the very chalupa itself: a smooth avocado ranch sauce.
As we wrote at the time: "While we wouldn't call fried chicken healthy, the Naked Chicken Chalupa is a fresher, less ostentatious menu item than we originally assumed. It avoids becoming a grease bomb, a common oily quagmire that many fast-food chains stumble into (lest we forget KFC's Double Down). As we finished ours, we found ourselves not stuffed, but satisfied."
It may have not been the single tastiest thing we ate in 2017, but the Naked Chicken Chalupa paved the way for a whole new set of menu items for Taco Bell. The chain has since added Chicken Chips - its version of chicken nuggets - to the menu, including with a test of chicken and biscuits.
The Future of Retail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- A millennial manager went viral after her Gen Z assistant picked up a work call while at the hair salon: 'Go off queen'
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Kia India looks to expand sales, service network to 700 touchpoints by year-end
- Shapoorji Pallonji’s Afcons Infra files DRHP for ₹7,000 crore IPO
- Water crisis affects businesses across Bengaluru; Is there room for cautious optimism?
- BenQ Zowie EC2-CW review – Premium wireless mouse for gamers
- Banks' GNPAs set to improve further to 2.1 pc by FY25: Care Ratings