To celebrate creativity around the world, but also to educate creatives and marketers in the US, the Interactive Advertising Bureau has released its first-ever "What Works & Why: IAB Global Insight Report."
Click here to go straight to the ads
It features 18 of the most effective digital ads from around the world and dives into why those campaigns succeeded. In previous years the IAB has focused its insight reports on ads from the US. This year marks the first year that it has created a global report.
"There's so much great work from all around the world but because of our own resistance to other cultures we aren't able to see it because we don't think about other places," David Doty, EVP and CMO of the Interactive Advertising Bureau, tells Business Insider.
To create this list, the IAB reached out to affiliates across the world (in 33 countries) and asked them to nominate a handful of award-winning campaigns. Then, the IAB spoke with some of the most well respected people across the business, from advertisers to marketers and publishers, to find out what makes these campaigns better than the rest.
We've complied a few of the top innovative digital ads from around the world, but the full report, featuring all 18 ads plus insights, can be found here.
