These Secrets Will Improve Your Mobile Ads' Click-Through Rates

Jumptap teamed up with Dynamic Logic and Celtra analyzed thousands of mobile ads to determine what small details make a mobile campaigns work, and what makes them flop.

Everything from the number of words an advertiser uses to how many colors are featured in the ad directly correlate with click-through rates.

For example, having a person in a consumer-tech related ad increases CTR by 72%.