These oddly dark toilet paper commercials were made by the director of 'Foxcatcher' - and they're amazing
Getty Images
Miller was recruited to direct a series of TV spots for Quilted Northern toilet paper. Miller is normally known for bringing to life the stories of such dark, real-life people as Truman Capote and John du Pont.
"We knew from his films that his style of direction, along with his sensibilities in storytelling and his acute attention to detail in set design and art direction would deliver a compelling treatment for this campaign," Nathan Lennon, Creative Director at Droga5 (the agency that put the commercials together) told Business Insider in an email.
These commercials seem to be playing heavily on his dark nature as a director.
Miller isn't the first highly esteemed director to take on advertising: David Fincher (Apple, Nike), Spike Jonze (IKEA, Levi's) and Wes Anderson (American Express, Stella Artois) have all directed commercials in the past.
"Bennett has become a master of storytelling through character, and while there are clearly no people in these films, it was clearly a very human story, which we knew a director such as Bennett would zero in on and draw out very real human-like emotions from these poor inanimate objects," Lennon said.
Miller hasn't said much about the commercials except that he "acknowledged directing the ads." He also "added that they were fun."
Check out the commercials below:
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market