This 5-month-old Start-up Runs A Network For Sharing Emotions, Eyes Rs 1,100 Crore Market
Advertisement
Advertisement
Innovation doesn’t start and end with technology alone. Instead, innovation is all about touching life in a way that makes existence more fulfilling. Social networks have already proved that the stuff called human connects is a serious business. But here is Who runs
What inspired the venture: College parties, whether you believe it or not. “In those parties, we often shared our experiences. Those heart-to-heart chats helped us open up since all of us came from different backgrounds but needed support during emotional turmoil. That’s when the idea struck us – why not start a website where people can share all their problems anonymously, without facing any social stigma,” says Sumant.
What’s the pitch: At SharingDard, a parallel world is created where you can share your Emotions, Feelings, Grief, Secrets, Your Dard (pain)… Without your identity!
How it works: Users can put their life stories under a suitable category as you have 7 sections there – right from Jobs and Career to Family and Social issues, Love and Relationship trauma, Social Taboos, Matrimony Search, I Feel Lonely and Other (for miscellaneous posts). You only need to input your e-mail ID and birth date to register and no other information is required. Visitors to the site can read the posts but if they want to post their views, messages and encouragement in an effort to help, they need to register as well. Another plus, you get loads of language options on the site.
Advertisement
Claim to fame: Traction and stickiness. Last we checked, the site had 37,088 registered users globally (the numbers change fast) and according to Sumant, it gets NRI hits from around 80 countries. Its Alexa ranking in India on Oct 15 stands at 22,811 while the global ranking on Alexa is 192,659, up 162,057 versus the previous 3 months. On an average, each visitor spends around 15 minutes on the site.
Show me the money: Unlike most digital businesses that essentially chase advertisement revenues, this company is eyeing the mental health & wellness space. Its current business model includes a pre-paid tele-counselling service (www.yourcandidfriend.com) for adolescents, conducted 24x7 by 16 fully trained professionals. Going forward, it will come up with web counselling and also target the NRI segment. Bootstrapped till date, the start-up is also looking for funding and is in talks with angel investors.
Biggest challenge: Not funding, but positioning the business in the Indian context. Many people who need help live in denial and emotional trauma is often swept under the carpet. SharingDard is a bold concept – now we have to see if it can rake in the moolah.
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market