This Chipotle-style Indian restaurant could give the underrated cuisine mass appeal

Advertisement

Indikitch

Hollis Johnson/Business Insider

New York City's Indikitch is planting a flag on its claim to fast casual Indian food.

The fast casual dining craze is in full swing, with restaurants of nearly every cuisine popping up. But Indian food, despite being absolutely delicious, makes up only a sliver of "ethnic food sales" according to the Washington Post.

Advertisement

Enter Indikitch, the Manhattan-based Indian eatery that's causing quite a stir.

Based on the fast-casual service model similar to Chipotle, their first location in Flatiron opened in January 2014, and Indikitch recently expanded to a Midtown location this May.

The restaurant prides itself on its all-natural, GMO-free ingredients, and scratch kitchen where the food is made in front of the customer.

Having experienced - and loved - authentic Indian cooking my whole childhood at my best friend's house, I decided to give Indikitch a try and see if this fast casual experiment can bring aromatic Indian cuisine to the masses.

Advertisement