This chart of teen sentiment shows why Facebook should be glad it bought Instagram

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Facebook may be the most dominant social media network in the world, but that's not the case among teens.

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According to a recent survey by Piper Jaffray, Facebook-owned Instagram is considered the "most important" social media among teens, accounting for almost a third of the total responses (32%). Twitter came in at second at 24%, although it dropped 3 percentage points from last year.

The decline is more profound for Facebook, which only received 14% of the votes, down 9 percentage points from the previous year. That puts Facebook in the same class as Snapchat, which ranked fourth with 13% of the surveyed teens citing it as the most important social media network. This was the first year Snapchat was an option in the survey.

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BI Intelligence says the rise of Instagram and Snapchat may be attributable to their strong image- and video-sharing features. Snapchat's ephemeral nature also makes it a preferred choice for a lot of teens who tend to be more self-conscious than other age groups.

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BI Intelligence

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