This is a milestone that only Volvo could celebrate
Earlier this year, BMW commemorated the 40th anniversary of its first racing victory in the US.
So what big anniversary is Volvo celebrating?
How about 25 years of the integrated booster cushion!
Yes, Volvo is cheering the birthday of its built-in child seat.
"The introduction of the first integrated booster cushion improved child safety in 1990 was a huge step forward for child safety," senior technical leader at the Volvo Cars Safety Centre Lotta Jakobsson said.
And you thought celebrating a kid's 3th grade graduation was a little over the top.
But Volvo has earned this one. There isn't another car company in the world that's quite as devoted to safety as the Swedish automaker. In fact, no company in the transportation business has been so effective at using safety as its corporate calling card.
And Volvo makes good on its reputation. It vehicles are nothing if not safe.
What started out as a modified center arm rest has turned into one of Volvo's most recognizable features for car shoppers with young families.
These days, Volvo's integrated booster cushion is a fancy two-stage system that allows the driver to adjust the height of the booster so that child occupants can take advantage of safety belts and head rests. It's even adjustable to a height that enables kids to look out the window.
According to Volvo, "this has the effect of making children less prone to boredom and agitation, which can also negatively affect the driver's experience and concentration abilities."
They've literally thought of everything!
In addition to the built-in baby seat, Volvo also pioneered other revolutionary safety measures such as the three-point seat belt and side crash crumple-zones.
So well-done Volvo! And we wish the integrated booster cushion another 25 years of safe traveling.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
- Why are so many elite coaches moving to Western countries?
- Global GDP to face a 19% decline by 2050 due to climate change, study projects
- 5 things to keep in mind before taking a personal loan
- Markets face heavy fluctuations; settle lower taking downtrend to 4th day
- Move over Bollywood, audio shows are starting to enter the coveted ‘100 Crores Club’