This is how Wipro is planning to challenge HUL and P&G
Advertisement
Advertisement
"The focus will be on cross leveraging of assets. With backend integration, we will enter newer categories under existing brands, with existing formulations, manufacturing and supply,"
The Rs 5,900-crore Wipro Consumer Care has done 10 international acquisitions in a decade and will adapt a similar strategy for all globally acquired brands ¬ of tapping new categories under existing brands. The key markets will include China, the Middle East and Malaysia as some of its key strategic markets.
"The focus will be on investing in new, under leveraged categories by leveraging existing ones across countries," he told ET.
However, talking in local context, the maker of Santoor soap and Aramusk male grooming products has not followed the acquisition strategy.
Advertisement
According to data by researcher Nielsen, Santoor is the No 3 brand within soaps with a 9% share, after HUL's Lifebuoy and Lux, and followed by
On the consumption outlook, Agrawal said: "We need one more good monsoon and multiple drivers in the economy for consumption revival."
Advertisement
- Stock markets stage strong rebound after 4 days of slump; Sensex rallies 599 pts
- Sustainable Transportation Alternatives
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital
- World Liver Day 2024: 10 Foods that are necessary for a healthy liver