This man pulled a real-life 'UP' stunt when he launched himself into the air using one hundred balloons

A Canadian man is facing legal trouble after floating through the sky on a lawn chair suspended from over one hundred helium balloons as a publicity stunt. 

Daniel Boria, a 26-year-old Calgary resident, soared through the skies on Monday to promote his cleaning product company. He intended to travel over and ultimately land in the Calgary Stampede, an annual rodeo and exhibition being held nearby, Today reports.

The cost of doing business? 

$20,000 to hire a plane to follow him with a banner, a $20 chair, one sprained ankle, and a police charge for "mischief causing danger to life," Boria told CBC news.

Here's a look at Boria preparing for take-off from The Today Show. 

The clips look more like a scene from Pixar's "Up," rather than a promo for cleaning supplies.  

The chair flight took him high into the sky, flying over several planes taking off and landing, Boria told CBC news. 

Boria, who is a trained sky-diver, ended the voyage by parachuting the the ground. He landed several kilometers away from his planned target.

Boria says he knew he could get in legal trouble for the stunt, but did not imagine the police would ever seriously pursue him for what he what he deemed a "fun" alternative to traditional billboard advertising. 

You can watch the video of Boria's flight on The Today Show and YouTube, or check out the video below. (Clicking the section of his company website labeled "Dan Boria #balloonguy" yields a 404 error and the original YouTube video has been removed, most likely as a result of Boria's troubles with the police.)