This startup is raising $10 million to solve one of video production's most vexing problems
Frame.io
That's where Frame.io comes in.
The video review and collaboration platform launched in April 2015 after founder Emery Wells had experienced that problem while running his own video production company. Wells was creating Super Bowl commercials and digital shorts for "Saturday Night Live," but was having challenges collaborating with everyone involved in the process.
"We were using this mishmash of different services at my post-production company and it was just such a crappy experience," Wells told Business Insider. "We started looking for other solutions, but everything we found was either really bad, really expensive, or both. So we decided to spend a few months and build a simple solution for ourselves, but as we started building it, we realized we weren't the only ones who felt this way."
With Frame.io - which has both a web application and an iPhone app, which won an Apple Design Award last June - users can create a project, upload all the materials, and share it with all the participants in the project. Users can leave time-stamped comments on the video, add annotation, and even draw directly on the video frame.
Frame.io
The company is also adding strategic investors from the production industry. Actor Jared Leto is returning as an investor and joining Frame.io's advisory board, and iHeartMedia CEO Bob Pittman, Warner Bros. President Greg Silverman, and actor Kevin Spacey are also investors.
"The battle for attention on the internet and mobile is going to include some form of video moving forward, and that's just created this necessity for all kinds of new companies to have the capability of creating video in house," Wells said. "Frame.io is built for all the participants in the process, not just the video editors. The tool is really built for the business of creating video."
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Kia India looks to expand sales, service network to 700 touchpoints by year-end
- Shapoorji Pallonji’s Afcons Infra files DRHP for ₹7,000 crore IPO
- Water crisis affects businesses across Bengaluru; Is there room for cautious optimism?
- BenQ Zowie EC2-CW review – Premium wireless mouse for gamers
- Banks' GNPAs set to improve further to 2.1 pc by FY25: Care Ratings