This terrifying short film shows how overwhelming the world could become with 'augmented reality'

Vimeo/Keiichi Matsuda

When companies like Microsoft and the mysterious Magic Leap present their visions for augmented reality, it is like dreams coming true. But on the internet, dreams have a funny way of becoming nightmares - ad-filled, overwhelming nightmares.

Designer and filmmaker Keiichi Matsuda has created a short film that shows an alternative vision of what augmented reality might do to our world. He describes "Hyper-Reality" as "a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media."

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It shows how ads and other media might make our new reality a digital version of New York's Time Square.

Here is the film, which was surfaced by Gizmodo: