AP Photo/Garry Jones
BI Studios works with marketers to develop robust, engaging sponsor content in a variety of formats (text, videos, slideshows, and infographics) as part of their ad campaigns. The person in this role will be responsible for growing traffic and video views to that content, as well as fostering and strengthening audience engagement.
As Audience Development Manager, you will be optimizing organic and social media distribution, facilitating traffic partnerships, building partner relationships, and increasing revenue opportunities overall. You will work closely with marketing, business development, and ad operations to spearhead, coordinate, and drive sponsor content distribution and exposure.
Do you love diving into performance metrics and understanding them inside and out - and then improving upon them? Then this may be the job for you. The ideal candidate is a self-starter with a traffic, digital marketing, and/or brand-building background who thinks strategically and proactively about how to drive traffic and engagement. He or she should demonstrate expertise in Google Analytics, social media platforms, and other analytics tools, and have a strong understanding of current industry best practices and benchmarks. Experience at a major publisher or digital agency is preferred.
If this sounds like the perfect gig for you, please send your resume and three ways you will grow traffic for BI Studios to studiojobs@businessinsider.com. Thanks in advance for your interest.
