We visited the burger chain that's embroiled in a 'David and Goliath scenario' with alleged copycat Chipotle
Hollis Johnson
When the ubiquitous burrito chain - which is still recovering from the E. coli outbreaks - revealed the branding of the new burger venture, Tasty Made, some believed they had seen it before.
Tasty Burger, a six-location restaurant chain in Boston and Washington, DC, is accusing Chipotle of copying the burger joint's trademarks.
"Despite the obvious David and Goliath scenario, we cannot simply stand by and watch an enormously powerful company like Chipotle move forward with opening a burger restaurant with a similar name, mark, and logo design," Tasty Burger CEO David Dubois said in a statement.
While in Boston recently, I decided to check out a nearby Tasty Burger to see what Chipotle's potential burger rival is like.
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