Wearable Tech Startup Fitbit Just Raised $43 Million

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fitbit flexActivity and fitness startup Fitbit just closed a $43 million round, according to an SEC filing.

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In March, Fitbit was rumored to be raising a $30 million round at $300 million valuation.

As part of the round, Softbank Capital Steven Murray will join the board.

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The round was led by Softbank Capital, and included existing shareholders like Foundry Group and True Ventures, Fortune reports.

Fitbit makes a variety of devices for activity tracking like the Flex, One, and Zip. It also sells the Wi-Fi-powered Aria Smart Scale.

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Fitbit had previously raised $23 million from investors including True Ventures, SoftTech VC, Foundry Group, and Felicis Ventures.

But Fitbit has a number of competitors aiming to get a piece of the wearable tech market. They include Jawbone, Nike, and Apple, which may release an iWatch with activity tracking capabilities.