West Bengal tourism TVC featuring Shah Rukh Khan rekindles DDLJ on a Kolkara tram
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At such a juncture, the tourism department of the state has released a video to promote the travel and hospitality industry of Bengal.
The creative done by ad agency Ogilvy & Mather has
“The idea is to project Bengal as the sweetest part of India. Whether it is in the culture, food, nature of people, language, music or in gestures, everything is very sweet. This is what makes it unique,” Sumanto Chattopadhyay, the adman who is shooting the promotional, told the press.
“We want tourists from India and the rest of the world. Our unique selling point is that you get the Sundarban low-lying forests and the
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However for a state that is ambitious enough to grow in tourism, experts believe, would need to pen better reforms. With internal political issues, lack of good roads and a tech awareness, West Bengal government needs to look deep inside.
Watch the full video here:
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