Whole Foods just backed a tiny sandwich chain no one has heard of - and now it's planning a huge expansion
Mendocino Farms
The grocery chain took a minority stake in the restaurant, which has only 11 locations and is now planning a massive expansion with the investment, Nation's Restaurant News reports.
In addition to opening new standalone restaurants, Mendocino will also open restaurants inside new and existing Whole Foods stores, according to NRN.
The restaurants will serve the sandwich chain's full menu and be wholly operated by Mendocino.
The menu includes items like "not so fried" chicken, spicy lemongrass steak banh mi, house smoked chicken and street corn torta, and prosciutto and free range chicken.
Mendocino Farms
Mendocino Farms is a fast-casual concept featuring organic, locally-sourced ingredients on freshly baked bread.
Mendocino Farms
The average unit brings in about $3.2 million in revenue.
Mendocino Farms
Whole Foods will likely add Mendocino units to its new cheaper store concept, called 365 by Whole Foods market, according to NRN.
The grocery chain is planning to opening its first five 365 stores next year, including one in the Los Angeles neighborhood of Silver Lake. The 365 stores will be targeted to millennials, according to Whole Foods executives.
Here's a vegan wrap:
This sandwich features thick-cut turkey, tomato, avocado, smoked Gouda, chili aioli and jalapeno relish.
The chain features hearty salads like this one with cotija cheese, quinoa, grape tomatoes, avocado, and tortilla chips.
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