Why Mitt Romney Is Going To Run

Mitt Romney is expected to announce whether or not he's going to make another run for the White House in a conference call on Friday morning.

Bloomberg's Mark Halperin reports that Romney now has all the information he needs to make a decision - and he thinks he can beat other potential Republican candidates Jeb Bush and Chris Christie.

If Romney decides to run, it would be his third bid for the presidency.

Here's why he thinks he should run, according to sources close to Romney who spoke to Bloomberg:

• Romney and his wife Ann firmly believe that out of all of the candidates currently in the running for the 2016 election, he is the best choice for the country. Those in his circle reportedly think that he can turn the country around after what they consider President Barack Obama's disastrous second term.
• Romney is seeing good poll results in key states, including Iowa, New Hampshire, and Nevada. Bolstering those numbers is a huge private poll carried out by a wealthy GOP donor that shows Romney has the best chance of winning the Republican nomination.
• Romney thinks he can fix what hurt him in 2008 and 2012. He reportedly believe he'll be able to convince voters that he is not out-of-touch with most of America and that he can take Florida and Ohio by convincing a few more voters that he cares about people like them.

There are, however, two things that Romney and his camp think he has working against him:

• Another run would be tough for Romney and his family. Romney alluded to these struggles in the Netflix documentary "Mitt," which was released last year, and he's reportedly worried that another campaign would take too much of a physical, emotional, and psychological toll on him and those close to him.
• Romney is worried that a tough fight for the Republican nomination would damage the person who ultimately becomes the party's candidate, while Democratic front-runner Hillary Clinton would emerged unscathed because she's running virtually unchallenged for her party's nomination.

All that aside, Romney and his team reportedly believe that if he wants the Republican nomination, he'll get it. So it seems that it's just a matter of him deciding whether or not he wants to go through another campaign.

The 2012 Republican nominee is planning on making an effort to appear less polished and more "authentic." In addition to his failed 2012 bid, Romney unsuccessfully sought the GOP nomination in 2008. Both times he was criticized for appearing stilted and overly managed. This led to Romney being frequently described as "robotic."

Romney's team sent an email to supporters Thursday night announcing a Friday morning conference call led by Romney. While the email didn't explicitly say whether or not Romney would announce his decision to seek the Republican nomination, the message promised an "update."

Halperin seems pretty confident:

To be clear: I don't know what @MittRomney will say this morning, but every talk I've had w/ Mitt World leads me to believe he will run

- Mark Halperin (@MarkHalperin) January 30, 2015

Last year, Romney vehemently insisted that he was not going to run again.