Why the iconic Walt Disney Pictures logo was changed for 'Tomorrowland'

Jason Guerrasio

May 22, 2015, 20:00 IST

Disney

This has been the traditional look of the logo since 2006.

The Walt Disney Pictures' logo is one of the most iconic symbols in the world.

Synonymous with most of our childhoods, the silhouette of Sleeping Beauty's castle has shown up before all Disney media properties since its 1985 animated feature "The Black Cauldron" (before then, a "Walt Disney Productions Presents" title card would appear).

But audiences who went this weekend to see Disney's latest movie, "Tomorrowland," were greeted with a surprise.

In a rarity for the Mouse House, the iconic Disney logo was replaced by the skyline of the futuristic Tomorrowland.

The movie, which is an adaptation of the Disney park theme land of the same name, stars George Clooney and Britt Robertson ("The Longest Ride") as imaginative dreamers who have visited the fantasy land and are determined to return.

Disney/"Tomorrowland"

The Tomorrowland skyline can be seen in numerous shots in the movie, but according to the co-visual effects supervisor on the film, Eddie Pasquarello, the movie's director, Brad Bird, wanted the audience to get the feel of the world immediately.

"Brad wanted to take you into the thing right away," he told Business Insider. "[Changing the opening logo] actually came up in the middle of production. I remember Brad wanted to do it and we talked about how other films did it. I would argue none has been done this elaborate."

Pasquarello could be right.

Numerous films have done unique tweaks to the Disney logo over the decades. Here are a few examples:

"Inspector Gadget" (1999)