You can grab Millennial consumers in exactly 10 seconds

In today’s digital age, netizens expect an easy and intuitive user experience more than anything else. They have absolutely no time to waste.

On average, a user abandons a website within the first 9 seconds if he/she can’t find what they need! “It's taking too long", they’ll sigh, and move on. Research shows the younger the users, the faster they’ll leave.

It may not be a marketer’s fault, but they are almost always at the receiving end of the short attention span test. So prevalent is this user behavior, it has become a stereotype for millennials.

For the uninitiated, millennials are the first digitally-native generation that has grown with the internet. These are primarily 18-25 years olds, a prime demographic that makes up nearly 70% of India’s population. This age group is almost always online, and is uses social networks extensively.

Here’s an infographic that clarifies how much time marketers have when communicating to millennials online.

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As you must have realized, there’s no time for chit-chat.

As one of the youngest countries in the world in terms of average age, this generation’s media habits calls for a fundamental shift in the way digital advertising operates. This generation consumes a wider variety of channels at a higher pace than ever seen in the country’s history.

That explains why this age is ahead of the curve by almost any digital metric: online video viewing, mobile commerce and mobile internet usage among others.

To reach millenials online, any digital communication with them must be:

· Quick and eye-catching – Must grab their attention
· Precise — Nobody has forever
· With benefits – They love freebies
· Desirable – Strong call to action

Content in a fast-paced, social world must be, in one word, remarkable.

Content is still king, but only if it adds enough value.

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