YouTube has hired UK Labour peer Oona King as its global diversity boss

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Oona King

Bruno Vincent/Getty

Oona King.

YouTube has hired Oona King, the Labour peer and former London mayoral candidate, as its global director of diversity.

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British television industry magazine Broadcast reported that King will leave her role as a diversity executive at UK broadcaster Channel 4 after seven years to base herself out of San Francisco, where she will oversee YouTube's diversity strategy across content, marketing, branding and talent.

She will take a "leave of absence" from her duties in the House of Lords, where she has served as Baroness King of Bow on Labour's front bench since 2011.

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King told Broadcast: "I see YouTube as the future of broadcasting. It brings opportunities and challenges to content providers and it will be fascinating to see how YouTube and a younger generation will redefine media consumption."

YouTube confirmed the appointment but declined to comment when contacted by Business Insider.

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