Your dream home is now just a click away!

eCommerce in India has witnessed an unprecedented rise since last 2 years. Buying apparels to gadgets via ecommerce having become an everyday affair, thanks to Indianised payment processes and quick delivery, eCommerce companies were in lookout for more offering to their categorized clientele.

News Agency PTI has reported that online shopping giant, Snapdeal has recently tied up with reality major DLF. With realty developers like Tata Value Homes, Godrej Properties and Kolte Patil already in the kitty, Snapdeal would sell DLF’s apartments online and also offer 1 % discount to the buyers.

Buyers can choose from about 50 flats in eight housing projects of DLF in a price range of Rs 34 lakh to Rs 3 crore. The available locations include New Chandigarh, Panchkula, Lucknow, Bangalore, Chennai, Kochi and Kolkata where potential buyers can book a flat by paying just Rs 30,000 as the booking amount.

Though this is the first time, DLF and Snapdeal have partnered, marriage of eCommerce and real estate is nothing new. Tata Housing had already tied up with Google, Snapdeal, and Housing.com, while Puravankara had tied up with Google and realty portal 99 acres.com.

"Digital marketing is fast emerging as the most cost efficient option to reach out to potential customers. Over a period of time, our customer segment is getting younger and younger. They belong to the digital era. Therefore, from a distribution point of view, digital platforms are one of the important outlets," DLF universal executive director - sales & marketing Ananta Singh Raghuvanshi has told PTI.

No wonder, this collaboration will help DLF to reach out to wider market across the globe, including NRIs willing to invest in real estate in India.

PTI has further reported that properties worth about Rs 15,000 crore may be monetised by DLF under various projects to catalyse its cash flow and decrease debt.

Snapdeal had launched its real estate category in August last year and as per Snapdeal, this category has shown much momentum amongst its buyers.

(Image: Reuters)