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Guest Author
25 Oct 2019, 09:30

The tribe that killed the demographic

The tribe that killed the demographic

The tribe that killed the demographic

As e-commerce and the OTT platforms are disrupting lives, they are simultaneously disrupting consumer behaviour. And it is time for marketers to now look at these archaic rules of demographics with a whole new lens. The lens of Tribes.

'We're being squeezed:' Marketers are freaking out about upcoming privacy laws in the US and worry that it will be worse than Europe's GDPR
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'We're being squeezed:' Marketers are freaking out about upcoming privacy laws in the US and worry that it will be worse than Europe's GDPR

AWNewYork/Shutterstock The opening gala of Advertising Week 2019. At this week's Advertising Week, privacy wa...

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The 7 fast-food chains with the best service in America, according to customers

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