As e-commerce and the OTT platforms are disrupting lives, they are simultaneously disrupting consumer behaviour. And it is time for marketers to now look at these archaic rules of demographics with a whole new lens. The lens of Tribes.
Apple’s Premium Reseller in India, Aptronix has partnered with Smule, a singing app for the launch of Aptronix’s first major retail experience in the country.
Shopify; Carbon; Visible; Snap; Samantha Lee/Business Insider The $221 billion advertising industry is facing an onslaught of challenges, but a new c...