Amazon has invested more than $2-billion in India so far

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Online retail major Amazon, headquartered in Seattle, has crossed $2 billion in its investments in India, after it infused another Rs 1,680 crore in its main local unit Amazon Seller Services last month.
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After this round, its total capital invested in India stands at over Rs13,800 crore ($2.1billion).

This makes Amazon the second largest global investor in India's digital economy, next only to SoftBank Group. The Japanese group has so far invested about $4 billion in its India operations.

"There are few areas Amazon India is targeting now - they want to grow big in fashion. The focus is also on growing Prime membership for next six months and keeping the user engaged. Part of the infusion will be directed to Prime content development," Satish Meena, senior forecast analyst at Forrester Research, told ET.

Some part of this money could also be used to strengthen the network before the upcoming festive season, which sees the biggest sales in India’s e-commerce space.

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"They are gearing up for Diwali and the usual investment in logistics and warehousing will continue. This year, the competition is only from Flipkart," said Meena.

Amazon would continue to infuse capital into India in a six to nine month interval for the next two to three years, so that it can be ahead of the rivals.

Amazon’s biggest rival in India, the Flipkart group, has recently raised a round of $1.4 billion funding, led by Chinese internet conglomerate Tencent and US technology corporations eBay and Microsoft. This round took Flipkart’s total capital raised till date to a whopping $4.6 billion.

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