Analysts say the iPhone 8 could have the 'most meaningful feature and technology upgrades in iPhone's history'
Apple
According to the research, there is "increasing evidence OLED iPhone launches in October, rather than September."
If the new iPhone with an OLED screen launches in October, none of the sales will be counted in Apple's September quarter, which could be weaker than what Wall Street is expecting. But the delay will only drive sales estimates for 2018 higher, Huberty writes.
Huberty's new forecast suggests Apple could have big December and March quarters after the anticipated launch of the new redesigned iPhone.
The context to Huberty's forecast is that one of the iPhone models expected to launch this fall will be a complete redesign with a higher price tag. Some reports have suggested Apple is still working out the kinks in the device ahead of volume production of millions.
"In light of the most meaningful feature and technology upgrades in iPhone's history - including OLED displays, wireless charging, and 3D sensors for AR - we believe it's reasonable to assume the new, higher priced OLED iPhone ships in October rather than September," Huberty wrote.
Depending on how desirable this OLED iPhone is, it could spur a "supercycle" of sales as there is a buildup of current iPhone users waiting for a compelling new model before they upgrade.Huberty says the iPhone "supercycle" hasn't been fully priced into other analysts' estimates.
Morgan Stanley rates Apple stock a "buy" and raised its price target to $182 from $177.
Morgan Stanley
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh