Apple to reduce the price of iPhone 5s to Rs 15,000

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For a long time, Indians divided mobile users into affluent and average on the basis of the Apple logo on the back of their mobile phones.

However, looks like the logo of a half-eaten Apple will no longer ensure that the user is considered rich, given that the California-based company is planning to make iPhone 5s a little less exclusive.

Also read: The 6 most expensive products Apple has ever sold
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As per reports, the popular model launched in 2013 might get its price reduced to around Rs 15,000 from the current Rs 18,000; a move planned to expand the user base in the price-sensitive Indian market, ruled by affordable brands like Xiaomi and Motorola.

The company also plans to make iPhone 5s online-exclusive, which means that users won’t be able to buy it from brick and mortar stores.
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"Apple wanted to have one iPhone model with an aggressive pricing in India and was banking on the company-certified refurbished models. But now that the proposal has been struck down by the government, it is betting on the iPhone 5s," an executive in the know told ET.
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