Great Pretenders/Etsy
Great Pretenders balances whimsy with budget, offering an affordable selection of full costume sets and accessories for kids.Envisioned as a store for pretend play, Great Pretenders is a one-stop shop for your child's imagination. Halloween costumes are front and center among mermaid hair elastics and superhero party supplies.
Great Pretenders has the classics, like a spooky midnight witch dress and a firefighter jacket, as well as a variety of accessories. Most outfits — capes and full sets — fall in the $20 to $40 range, with accesories below $20.
You can get your kid creatively involved in the costume fun with their Colour-A Collection, a selection of colorable clothes that includes skirts, capes, and more. Each piece comes with its own set of markers.
Great Pretenders is a Canadian brand, but it ships to US customers from its Michigan warehouse and is sold at Amazon, Etsy, Maisonette, and on its own website.
Because "pretend" is in the name of the brand, if you're browing on Amazon, make sure to check that the costume you're buying is sold by this brand and not another pretend play store.
Pros: Wide selection, Colour-A Collection is a fun alternative
Cons: Not every costume is available on every website, limited "spooky" section
Shop a wide range of pretend-play looks at Great Pretenders