“Overall, taking the time to research, understand and internalize a potential job opportunity is critical. Having a foundational understanding of the company will make a candidate more appealing and engaged, and will nicely complement a compelling cover letter and resume during the interview process. Being knowledgeable of both the company and role allows a candidate to prepare for potential interview topics, ask informed questions of the recruiter and hiring manager, and help determine whether the company is indeed a great fit,” said Debbie.