Gig economy is dominated by millennials but women make up for less than a third of the workforce

• The number of active gig workers have increased by at least 50% in the last five months, as per Taskmo Gig Index report.
• Millennials and Gen Z between 19-25 years make up 48% of the gig workforce in the country.
• The gig segment has seen a significant demand for workers across various sectors like quick commerce, healthtech, fintech and e-commerce.

With companies like Blinkit, Swiggy, Zepto coming up with a 10-min grocery delivery feature, there has been a steady growth in the demand for gig workers. Thus, Indian companies are desperately on the lookout for gig workers to fulfill roles in business development, field sales, last-mile delivery, digital promotion, brand promotion, and micro-influencers, according to Taskmo Gig Index report.

In fact, a 50% growth in active gig workers on the platform in the past five months was seen. The number of active gig workers registered on the platform in May was 60,000, a 15.38% growth in the workforce joining the gig economy compared to the previous month, as per the data given in the report.

A similar trend was also observed in the gig job opportunities as recruiters are strengthening their roots across tier-2 and 3 cities such as Pondicherry, Mirzapur, Patna, Jabalpur, and Kanpur, increasing the number of gig jobs overall.

“Gig is the newest trend in the employment market and today we see its expansion across each and every industry in the country. Over the last two years, rapid tech advancements followed by the introduction of flexible work models have created an evolution in the gig economy at large,” said Prashant Janadri, co-founder, Taskmo.

More Millennials and Gen Z are choosing gig work over full-time

The report further highlights that millennials and Gen Z between 19-25 years make up 48% of the gig workforce in the country which indicates that the youth in India are rapidly moving towards freelancing with a preference for flexible work schedules.

Gig workers aged between 26 to 40 years hold 32% share in the gig economy, while gig workers in the age group of 41-60 years make up only 20% of the overall workforce.

“Now we see every other company promoting gigification of traditional job roles. Furthermore, we have seen that emerging segments in gig are largely dominated by millennials and Gen Z today,” Janadri added.

Women gig workers however make up only 28% of the gig workforce.

“Gig continues to be a flexible model of work for India’s working women who are able to pick their jobs based on their area of interest, location, availability and experience. Women have been majorly employed in roles related to customer support, content monitoring and moderation, tele-sales, and audits and surveys,” says the report.

Furthermore, the gig segment has seen a significant demand for workers across various sectors like quick commerce, healthtech, fintech and e-commerce. Cities like Hyderabad, Mumbai, Delhi, Bangalore and Chennai saw the maximum growth, according to the report.

Due to the pandemic, more and more companies are hiring freelancers for job roles like business development executives, field sales executives, digital promoters, brand promoters and micro influencers.

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