Neumann came to New York City in 2001, fresh off his service in the Israeli military. He started a company called Krawlers, which sold clothes with padded knees for crawling babies.
"We were working in the same building as my co-founder Miguel McKelvey, a lead architect at a small firm," Neumann told Business Insider's Maya Kosoff in 2015.
"At the time, I was misguided and putting my energy into all the wrong places," he added.