Chinese women are creating a billion-dollar live streaming industry based on singing and slurping soup

Advertisement

china livestreaming women

Thomas Peter/Reuters

Every day in China, thousands of young women log onto their computers - makeup freshly applied, plastic-surgery scars still healing, at times - and promptly begin broadcasting live to millions.

Advertisement

It matters little what they air. Sometimes it's high-production value entertainment, sometimes just a meal to be eaten. In China, there are 150 internet platforms for viewers seeking out just about any form of live-streamed entertainment they desire.

Experts say the phenomenon has grown out of China's growing ecommerce industry and waning social sphere, in which men and women recede into their private lives online.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

This is the $4.3 billion live streaming industry China has created, and it shows no signs of stopping.