Diet Coke has just rolled out 4 shocking new flavors - here's the verdict
Hollis Johnson
- Diet Coke debuted four new flavors on Wednesday in an attempt to turn around the struggling beverage's sales.
- Two of the flavors were disappointing as gimmicky stunts failing to live up to the original's excellence.
- However, the other two demonstrate a possible path toward salvation for Diet Coke.
Diet Coke is undergoing some massive changes, including some surprising new flavors.
On Wednesday, Coca-Cola announced it is rolling out four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. The new flavors are accompanied by modernized Diet Coke packaging and a new ad campaign.
For the last few years, Diet Coke has been the weakest link in the company's cola lineup. In October, Coca-Cola reported the brand's sales by volume declined in the mid-single digits last quarter. Industry publication Beverage Digest reported Diet Coke US sales by the dollar dropped 1.9% in 2016.
Coca-Cola said in a press release it spent two years developing the new flavors and bottles, testing more than 30 new Diet Coke flavors.
We had the chance to taste test the feisty flavors and see if Coca-Cola's two-year project was time well spent.
The Future of Retail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh