In many ways, Uber has landed itself in a similar situation as Tesla. When Tesla first launched Autopilot, the company received criticism that it overplayed the car's self-driving capabilities.
Tesla has made some changes following those complaints. Tesla does not use any self-driving branding when it markets its cars. Additionally, a warning signal will sound if a driver removes his or her hands from the wheel while the car is driving with Autopilot activated.
Uber's self-driving-car pilot is very limited, so the company has time to make improvements and change how it discusses its cars' self-driving abilities going forward.
However, Waymo has asked a judge to freeze Uber's use of its self-driving tech as part of a lawsuit against the company. If the injunction is granted, it could become difficult for Uber to improve its cars driving capabilities going forward.
Uber did not immediately respond to a request for comment.