Freemium or Premium: What is the right choice for your mobile app

At the point when your company first begins drawing app symbols on napkins or envelopes and examining your next mobile app, you must make one basic inquiry: would it be a good idea for you to offer a freemium marketing strategy or a premium revenue model?

Consider the appropriate response deliberately on the grounds that the achievement of your mobile app will rely on upon how you can create enough income to pay for the app's development. Then, you need to consider the costs of promoting the app, making another version for a different mobile platform, and otherwise making due in this highly competitive marketplace

Freemium

It’s marketing pricing strategy by which a product or a service, for example, a mobile app or a web app is given free of charge. Ordinarily offers a "lite" or no frills version of an app or software with the lowest functionality, limited features, capacity and support. Is often utilized by a company to rapidly manufacture an extensive consumer base or even a huge number of free downloads when the marginal cost of producing the app is low.

Premium

Perception is a substantial calculate how high a price is worthy, and going premium makes that perception. With premium, each user pays upfront, however the amount every user pays is fixed, paying little heed to how much utility each gets. Additionally, users have generally expected apps in the $2 – $5 territory and there is no real way to get higher ARPU.

For instance, LinkedIn offers a Premium Account with InMail, more sophisticated search results, lets you organize profiles of LinkedIn colleagues, a Premium Badge on your profile, and more

The mobile app economy is already large and growing even bigger. Get all the value you can out of it.