How Nike has defined what's 'cool' for 40 years
Advertisement
Advertisement
It's an indisputable fact that no brand has driven sneaker culture like Nike. It has connected running, hip hop, and streetwear, made athletes into legends, and helped change American attitudes on exercise.
Here's just a few of the ways Nike has defined "cool" in American culture since its founding more than 50 years ago.
Drake Baer contributed reporting to an earlier version of this article.
Advertisement
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- A millennial manager went viral after her Gen Z assistant picked up a work call while at the hair salon: 'Go off queen'
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Kia India looks to expand sales, service network to 700 touchpoints by year-end
- Shapoorji Pallonji’s Afcons Infra files DRHP for ₹7,000 crore IPO
- Water crisis affects businesses across Bengaluru; Is there room for cautious optimism?
- BenQ Zowie EC2-CW review – Premium wireless mouse for gamers
- Banks' GNPAs set to improve further to 2.1 pc by FY25: Care Ratings