Inside the 11 best advertising campaigns of the last year

For all of the bad advertising out there, there's a small number of campaigns that stand out. The brands behind these campaigns decide to take a risk and approach advertising from a refreshing point of view. 

Each year the The Gunn Report produces its list of the most successful advertising campaigns, along with insights into each campaign's strategy, media execution, and effectiveness. This year it singled out 11 campaigns among the best advertising of 2016.

The report identifies the most awarded adverts by combining the winners' lists from the 45 most important award festivals around the world. It does not disclose which awards festivals are included, so no-one gets annoyed. The common theme for success among most of the ads is to look beyond the brand to make a positive impact on the world in an innovative way.