Is SportsCenter on Snapchat a good idea? Disney and ESPN think so
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Business Insider CEO Henry Blodget breaks down the issues facing ESPN and its parent company, Disney, amid plans to produce the network's flagship show SportsCenter for the Snapchat audience. He highlights the link between Disney's recent stock struggles and concerns over ESPN's declining subscriber base. Silverstein says that the new show is more millennial-focused, with younger anchors, and mentions some of the struggles the traditional cable model is facing right now.
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