Modi government contemplating a digital platform for India's voice
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Narendra Also read: India’s Doordarshan Goes Global; To Telecast Programmes In Europe, Middle East
The operating cost of this channel is pegged around Rs 75 crore.
A committee comprising of Sunil Alagh and Shashi Shekar Vempati (members of
Also read: Modi Picks AIR, DD As Media Brands Of Choice
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The concept note of the channel says that it "will challenge the anti-India narrative in foreign media through hard and compelling commentary, challenge stereotypes attributed to Indian systems and put forward the India perspective".
This channel will be the go-to point for "the Indian voice" for global opinion makers, influencers, domestic media, India-focused researchers, global academia and think tanks, Surya Prakash told ET.
Initially, the idea of such
"It couldn't happen earlier for whatever reason. But this is the right time to have a global media presence," Surya Prakash said.
The goals that have been set for this channel for three years from its launch are: 10 to 100 million page views a month, 1 million mobile app downloads, and 1 million YouTube subscribers.
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(Image source Two Circles)
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