New data shows Amazon is eating into Google's territory - and it's only going to get worse

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Google makes most of its money through its search-advertising business. So the more people search on Google, the better for the company.

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But it looks like Google is losing a sizable chunk of its business to Amazon in one particular area: e-commerce search.

According to a survey by the financial services firm Raymond James, more than half of people start their search for online shopping on Amazon now, while only 26% use search engines like Google as the starting point.

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Perhaps what's more concerning is that the search engine's share has been cut in half compared to 2014, while Amazon's share has significantly increased over the past two years.

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Raymond James

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And it doesn't look like the trend will change any time soon. The prime 18 to 29 year age group prefers Amazon by a wide margin when it comes to online product searches, according to the survey.

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Raymond James

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