Samsung still no. 1 in India! Micromax a close second
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Samsung, the multinational corporate from Korea, which has become a leader in the smartphone segment in the recent years, has continued its lead in the third quarter of 2015. As per a report from the research firm Counterpoint, However, in the sub-$100 smartphone segment, it has consecutively lost share. This segment is growing faster as compared to every other section in the mobile phone market and is currently being dominated by local and Chinese brands.
In the research, the second spot has been maintained by the Indian handset company Micromax, in both overall mobile phone market and the smartphone segment. As per the report,
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In the report, Counterpoint has pointed out that one in every four mobile phones sold during the third quarter of the year was made in India and one in every three smartphones shipped were 4G LTE smartphone.
Tina Lu, Senior Analyst at Counterpoint Research, stated that, "Most of the growth during the quarter was driven by OEMs stocking the channels ahead of the growing demand and upcoming festive season. Towards the end of the quarter, we saw most of the brands actively announcing and rolling out their flagship products coupled with aggressive marketing and promotional campaigns both online and offline."
"We are seeing significant proliferation of LTE and a larger display form-factor in sub $100 price band as these features reach mass market level for the "mobile first" market such as India," said Tarun Pathak, Senior Analyst at Counterpoint Research.
Pathak also added that the “Make In India” initiative, launched by the Indian Prime Minister
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